Our team was approached to develop a mail program that would emphasize economic benefits of outdoor recreation, educate on forest planning and threats to the Gila forest, and solicit input from constituents. In order to create something memorable with the mailpieces, we created a series of custom illustrated die-cut coasters that were attached to each piece, encouraging recipients of the mail to collect the series. Each design highlighted something special about the forest, including outdoor recreation, wildlife and tradition.